Thea Weiss is a debut author writing in magical realism. She wanted a personal brand that reflected her style, literary and quietly magical, while staying modern and grounded. The identity leans slightly retro without going too far into whimsy.

The color system was built around her first book and expanded into a broader palette with room to grow across future work and channels. The logo stays clean, all-caps sans serif, letting the color and supporting visual language carry the personality. Social and image layout templates gave her a consistent starting point across channels. The identity extends into a full website, designed as a companion project.